At this stage, many mechanical equipment industries only know about the promotion methods of competitive ranking, and little about other promotion methods. The cost of competitive promotion is very high, coupled with the rapid rise of enterprise human cost, the promotion cost of enterprises will continue to soar

It is understood that the mechanical industry has the following characteristics: 1. High price. Generally speaking, when it comes to mechanical equipment manufacturers, it is easy to associate them with high prices. Therefore, most business bosses believe that mechanical equipment manufacturers cannot do e-commerce and online transactions. 2. The picture does not show the characteristics of the product. Generally, the manufacturer of equipment cannot be judged by its appearance alone. Moreover, some equipment are bulky, and the pictures are not easy to take and the details cannot be reflected. 3. It is not convenient for transportation. Mechanical equipment is generally large and not suitable for long-distance transportation. 4. After sales is a little troublesome. After the sales of many equipment is completed, some offline services will be involved, such as installation, debugging, repair, maintenance, etc. Under such circumstances, it is imperative for enterprises to carry out Internet marketing promotion