The current cooperation mode of steel manufacturers has been implemented for more than ten years, which is based on the shortage of steel resources. This cooperation mode has made great contributions to the development of China's steel industry. However, with the excess of steel production capacity, the shortage of steel resources has become a thing of the past. This cooperation mode should also change with the change of basic conditions, that is, it is imperative to establish a cooperation mode of steel manufacturers that is suitable for the development of steel circulation in the new era, so as to have a positive effect on the development of China's steel industry, At the same time, it is also required by the structural adjustment and industrial upgrading of the steel industry. In this regard, the author tries to briefly elaborate from the following aspects

The purchase agency system restricts the development of modern steel circulation

The current cooperation model of steel manufacturers, also known as the buyout agency model in the industry, has lacked the support of basic conditions in the stage of steel resource surplus. Therefore, there will be restrictions on the development of steel circulation under the condition of steel resource surplus, which will be reflected in many aspects

First, in“ Resources are king” Today, with the era fading away, owning steel resources is no longer an important condition for gaining profits, and the strong position of steel mills begins to weaken. Steel mills still use the buyout agency model. The desire of steel traders to pursue profits is restricted, and their interest in cooperation with steel mills is declining. Steel traders with years of cooperation foundation begin to reduce the contract volume, or even withdraw from cooperation. As the agreed steel traders of steel mills, their asset scale The business volume is relatively high, and the loss of customer resources is not only a simple matter of forcing steel mills to change the way of steel circulation, but also an impact on the main body of steel circulation

Second, the settlement method formed by the buyout agency mode has increased the variables when the steel price is affected by multiple factors. The iron and steel industry is one of the industries in which financial capital is deeply involved. In order to compete for pricing power, financial capital needs to find ways and means of operation. The settlement method formed by the buyout agency model will undoubtedly become the object of financial capital selection, which will make the steel market price free from the cost under specific conditions and cause irregular fluctuations in the steel price

Third, the circulation mode thinking formed by resource shortage lacks guidance for the circulation mode thinking of steel products with excess resources, and the price expectation generated is seriously lagging behind. In order to maintain the operation of the buyout agency system, when the price goes down, it is necessary to constantly make up the price, which will gradually reduce the position of the steel mill in the steel traders. The sales price issued by the steel mill is undoubtedly meaningless, and the market significance will be sharply reduced. At the same time, it will make steel traders confused about their psychological expectations of steel prices, which will certainly affect steel traders“ Purchase, Sales, Transfer, Deposit, Add” Formulation and implementation of the plan

Establishing commission agency system suitable for the development mode of modern steel circulation

After steel overcapacity, many new models including commission agency system have been proposed for steel manufacturers' cooperation in the steel industry. The completion of steel industry layout and steel overcapacity call for the emergence of a new circulation mode. The commission agency system, which is suitable for the modern steel market, should be the first

First, due to the continuous reduction of cooperative steel traders, steel mills have been forced to increase the proportion of direct sales of steel. However, China's national conditions decide that it is impossible to completely imitate the European and American model, but it is also unrealistic to completely imitate the Japanese and Korean commission agency model. We must determine the commission agency model with Chinese characteristics according to the current main scale of steel flow in China and the main scale of steel terminal enterprises

Second, the commission agency model can reduce the sales cost of steel mills. In theory, the cost of steel direct sales should be low. However, compared with steel mills in China, the buyout agency model, which has been implemented for more than ten years, is less flexible in channel construction and sales than steel traders. Full coverage of direct sales will inevitably increase the sales cost

Third, the commission agency model can maximize the utilization rate of social steel circulation resources. The development of steel circulation industry is developed with the different cycles of China's economic development. If the steel mill does not use the existing steel logistics infrastructure to build a steel logistics base, it is bound to waste existing social resources on a large scale

Fourthly, the selection of commission agency mode for the main body of steel traders should be determined according to the production variety structure of steel mills, the coverage area, the product structure of surrounding steel mills, the sales radius, and the scale of the steel traders' own logistics facilities, the construction of sales channels, the steel processing and distribution capacity, and the steel warehousing management level

Fifth, formulate a commission agency model management system suitable for China's national conditions. As far as the current situation of steel circulation in China is concerned, the manufacturer's commission agency model should be based on chain operation, and its system design should include: conditions for joining, operating rules, conditions for adjusting the commission ratio, terminal sales financing, settlement methods, etc

The development of e-commerce provides the basis for commission agency system

With the development of steel e-commerce; Two modernizations” The integration requires development, which covers electronic trading, chain operation, logistics distribution, information dissemination, financial logistics and other elements. It not only has a safe and reliable online trading system, but also connects with the bank settlement system and the digital warehousing management system, forming a complete online trading, transaction settlement, financing, and dynamic supervision system, providing a good foundation for the commission agency model of manufacturers with Chinese characteristics

First of all, the steel trading mode from traditional to modern electronic trading mode is not only to complete the conversion of trading mode, but also to realize the trading through the electronic trading system; Sangong” In principle, move forward to the modern steel market. Secondly, the fast and convenient online financing system makes short-term financing for steel end users possible and provides strong element support for steel industry chain extension marketing. Thirdly, the digital warehouse management system provides the basic conditions for dynamic supervision, which can effectively control the regulatory loopholes in logistics finance. Finally, standardized steel processing services and distribution system lay the foundation for steel brand sales. The standardization of steel processing rate is the requirement of modern steel market. Fast and timely distribution will help improve the credibility of market sales

Establishing modern steel market analysis system to escort commission agency system

Steel overcapacity, integration of financial capital, and trading in the modern steel market“ Sangong” In principle, steel mills and steel traders are required to change the traditional thinking mode, apply the marketing concept of modern market, and establish a new and scientific market analysis system. Especially after realizing the chain operation of manufacturers, price release and transaction settlement will face the market directly. If there is no analysis system suitable for the requirements of modern steel market, the implementation of commission agency system will not be guaranteed, The analysis system should roughly include: daily sales price analysis and release, steel price cycle fluctuation analysis and long-term price trend early warning analysis, analysis of factors affecting the price of steel, analysis of changes in bank bill price market, analysis of changes in main customer factors, logistics distribution service quality analysis, etc